Western Innovator: Community publisher joins fight against pest
CEDAR MILL, Ore. — One of the key figures in Oregon agriculture right now is a gardener but not a farmer, writes a community newspaper but has no journalism training, and worries about insecticides but endorses a five-year state plan to kill invasive Japanese beetles.
“I’m at Ground Zero,” said Virginia Bruce. “This is a huge threat.”
That it is. The Oregon Department of Agriculture proposes to treat about 1,000 acres in Washington County, just west of Portland, with annual granular applications of Acelepryn, which will kill Japanese beetles in the grub stage. But to get after the beetles, department staff will have to treat yards and flower beds at about 2,500 private homes. And they might have to come back annually for up to five consecutive years.
These days, expecting the public to believe what government scientists say isn’t a sure thing. And some people in the treatment area might question the insecticide plan if it were being pushed solely by a business group, such as the plant nurseries whose product is at risk.
Clint Burfitt, who manages the eradication program for the ag department, said there is something akin to an “anti-expert” atmosphere at work, and a grass-roots effort stands a better chance of reaching people. Following that line, he identified Bruce, who has extensive community connections as editor and publisher of the monthly Cedar Mill News, as an important ally.
“It’s pretty clever,” Bruce said. “This guy Burfitt is an expert on these beetles and ways to deal with it. He said the only way to have a successful campaign is to have community partners.”
She said Burfitt recently attended a community meeting that included members of the Aloha Garden Club, which holds an annual plant sale and gets some of its plants from members who live in what Bruce calls “Ground Zero.” It’s quite possible, Bruce said, that some plant buyers took Japanese Beetle grubs home with them.
The agriculture department decided to take action after a record 369 beetles were found in traps last year and numerous live beetles were found eating roses and other plants in the area. Japanese beetles are capable of causing heavy damage. They’ll eat nursery plants, wine grapes, cannabis, hazelnuts and cane berries in addition to homeowners’ flowers.
Burfitt said failure to stop the infestation would cost Oregon agriculture an estimated $43 million a year in lost plant value, export restrictions and increased spraying and other production costs. The department says Acelepryn, the insecticide, won’t harm pets, birds, bees or people.
He’s won Bruce over, and she’s using her print edition, website and email newsletter, and her garden club connections, to help spread the word. She’s been writing about it since last August, and the windows of her office display informational fliers and maps of the affected area.
“If the problem gets out of control, everybody who grows that kind of stuff will have to spray, and that’s worse,” she said. “The importance of this whole thing is just mind-boggling.”
In addition to helping Burfitt make community connections, she helped convince the ag department to revise its outreach material. The first version urged homeowners to protect the “Rose City,” which is Portland’s nickname. But Cedar Mill and Bethany are proudly and distinctly outside the city in unincorporated Washington County, and residents don’t like to be called “Northwest Portland.”
“I understand how devastating an invasive pest can be,” Bruce said. “I understand how it can affect the economy and enjoyment of the community. The damage potential of these beetles far outweighs the reservations I have about using chemicals.”
The ag department will hold a pair of open house meetings on the project. The first is Saturday, March 4, from 9:30 a.m. to 12:30 p.m. at Leedy Grange Hall, 835 N.W. Saltzman Road. The second is Monday, March 6, from 5:15 to 7:15 p.m. at the Cedar Mill Library, 12505 N.W. Cornell Road.
More information about the project is online: http://www.japanesebeetlepdx.info/
Virginia Bruce
Occupation: Editor and publisher of the Cedar Mill News.
Personal: Age 70, divorced. Her son, James Bruce, is an attorney in Tigard, Ore. Her daughter, Megan Bruce, suffered from depression and committed suicide. Virginia Bruce speaks openly about it in hopes of helping other families.
Ag connection: Has become the Oregon Department of Agriculture’s key community connection as it moves to eradicate invasive Japanese beetles in a 1,000-acre residential area of Washington County.
Professional development: Bruce said she fell into publishing the Cedar Mill News. Years before, when her children were young, she’d put together the Portland Family Calendar, a listing of activities and other information. In Cedar Mill, the local business association was seeking to reach more people and Bruce suggested a similar newsletter. From there, the monthly publication evolved into a community newspaper. It’s printed on high-speed copiers, with 800 copies distributed free. It also circulates by email and has a website, http://cedarmill.org/news/index.html
Office partner: Scout, an active 3 1/2-year-old Jack Russell-Dachsund mix. “Everything’s her business,” Bruce said. “She takes after me.”