Oregon wine industry census shows more acreage, wineries
Oregon’s winemakers reported a 12 percent sales increase to $529 million, planted 2,400 more acres of grapes and opened 23 more wineries in 2016, according to an annual census commissioned by the Oregon Wine Board.
The growth came despite a 6 percent drop in production, slipping to 79,782 tons from the 84,782 tons harvested in 2015.
Not to worry, said Steve Thomson, CEO of Cristom Vineyards and the wine board chair. For one thing, the 2014 and 2015 vintages were unusually large, and 2016 was closer to normal — although the 2017 yield is shaping up as another big one.
More important, he said, is the price per ton is increasing and the state’s “pricing power” is intact. In other words, the state’s winemakers concentrated from the early days on quality rather than quantity, and consumers remain willing to pay more for Oregon wine.
“It all fits together really well,” Thomson said.
The Willamette Valley’s internationally acclaimed Pinot noir is still the big dog, accounting for 64 percent of the 30,435 acres of wine grapes grown in Oregon. In addition, about 73 percent of the grape “crush” happened in the North Willamette Valley. But Thomson said the state is no longer a “one trick pony.”
The warmer Southern Oregon and the Columbia Valley regions, the latter including American Viticulture Areas in sections of Eastern Oregon and Eastern Washington, produce a range of Mediterranean and Bordeaux varietals to complement the Burgundian style Pinot noir. Across the state, buyers can find Chardonnay, Riesling, Pinot gris, Syrah, Zinfandel, Malbec, Merlot, Tempranillo and more.
“It’s a strong healthy sign for our industry,” Thomson said. “I marvel a little bit. Ten years ago it was Pinot noir driven, now there’s incredible variety. It helps immunize our industry for the future by having greater diversity across our industry.”
The census is the work of the Southern Oregon University Research Center. Among other statistics, the report showed Oregon now has 725 wineries, adding them at a pace of nearly two a month. Case sales at winery tasting rooms, where visitors can sample “flights” of various varietals, jumped to 484,714 in 2016 — 63,000 more 12-bottle cases than in 2015.
The Oregon Wine Board is a semi-independent state agency that does marketing, research and education for the industry.
Online: The 2016 Oregon Vineyard and Winery Census Report