Pie company expands with new facility
SILVERTON, Ore. — As the Willamette Valley Pie Co. grows at its new location, sales manager Jeff Dunn said it wants family farms to grow with it.
The pie-making company has been in its new 67,000-square-foot production home in Silverton, Ore., for six months. Owner Jeff Roth decided to move the production arm of the company after outgrowing its previous space, which it shared with the pie retail store and the Willamette Valley Fruit processing facility.
Willamette Valley Pie makes all-natural handmade pies with local ingredients that are sold in the bakery and frozen sections of grocery stores such as Whole Foods, Roth’s, Albertsons, New Seasons, Market of Choice and Safeway.
Gerald Dunn started the company in 1999 as a processing operation. In 2001, the Roths purchased a pie company from LaSuisse Specialty Foods and it became Willamette Valley Pie Co.
The company primarily distributes to grocery stores on the West Coast but Dunn said the increased production at the new facility has given the company room and space to think about growing into new regions.
Jeff Dunn expects to move into the Midwest and East Coast starting in 2017, increasing sales, production and the amount of fruit the company buys from growers.
Willamette Valley Pie Co. buys 3 million pounds of fruit from Northwest growers every year and Dunn said that number is getting bigger.
“As we grow and use more fruit, it will help the fruit market,” Dunn said. “Anything we can do to help support the local agriculture market is all the better.”
The company contacted CD Redding Construction to explore its expansion options. After considering several options, the company decided to convert a grass seed warehouse on Eska Way into the production headquarters.
Project manager Jeremy Kuenzi said the facility was built with expansion in mind. Willamette Valley Pie is currently only using two-thirds of the building and has 20,000 square feet available for lease.
CD Redding worked for nine months to turn the empty warehouse into office space, a large kitchen, an 8,500-square-foot storage freezer and loading and packaging areas.
Dunn said the kitchen is four times bigger than what the company had at its old location and the freezer is three times bigger.
Bakery production manager Marlene Ganderson said production has changed tremendously since moving to the new facility.
Ganderson said the 68 bakery employees were cramped at the old location.
When Dunn started working in sales in 2005, the company was grossing $500,000 in sales per year. He said he expects close to $10 million in sales by the end of 2016.
Dunn said the company held back while it was getting used to the new facility but he expects 2017 to be a big year in regard to expansion.
As the company expands, Dunn said key considerations will be maintaining handmade quality products and continuing to support local agriculture.
“Our story starts with the growers, where we get our fruit.” Dunn said. “Our entire goal is to support local farm families.”