Cider makers celebrate growth of industry
The sixth annual Washington Cider Week happens Sept. 8-18 and kicks off dozens of tastings and other events across the state as the booming industry celebrates its growth and looks to the future.
Cider Week — actually 11 days, but who’s counting — includes the Seattle Cider Summit Sept. 9-10 at South Lake Union Discovery Center.
The event comes as hard cider, particularly in the Pacific Northwest, follows on the heels of regional wine and beer to find favor with people who are willing to pay more for distinctive, high-quality, locally made adult beverages.
The same consumers who support local wineries and breweries seek out and support small cideries, said Emily Ritchie, executive director of the Northwest Cider Association. The number of association cider makers in Washington, Oregon, Idaho, Montana and British Columbia has jumped ten-fold in six years, she said. The region now has 70 to 80 cider makers, with about 20 more in the planning stage, she said.
“To my knowledge, none of them have quit,” Ritchie said. “They’re all selling all the cider they can make.”
Cider drinkers tend to be younger — 25 to 40 — and “more adventurous” drinkers, she said.
Seattle is the nation’s largest cider market, Ritchie said, and Portlanders drink the most cider per capita. A retired Cornell University cider expert, Ian Merwin, once estimated that people in Oregon, Washington and California drink 80 percent of the hard cider consumed in the U.S. Speakers at the U.S. Cider Association’s annual convention, held in Portland last February, said cider makes up 1.7 percent of alcohol sales nationally, but about 4 percent in Portland and Seattle.
Most Northwest cider is made from repurposed dessert apples, but the push is on to establish orchards of old, bittersweet French and English varieties that were used to make hard cider in colonial days.
“The supply of that is so low compared to demand,” Ritchie said. The association is using a specialty crop grant to get the word out, and held workshops on the topic last March.
At one, “We were expecting 20 farmers to show up and we had 150,” she said.
A calendar of Washington Cider Week events is on-line: http://www.nwcider.com/cider-events/